ITAM & FinOps is just too frenetic as a sector to have rigid service contracts.
— Appstrato’s platform delivers the flexibility clients need.
Advisory Services: Ad hoc Projects
Strategy & Design: Target Operating Model
Fractional Managers: Totally Flexible
Empowering Smarter Delivery in ITAM & FinOps
At Appstrato, we believe there’s a smarter, more flexible way to deliver ITAM, FinOps, and software cost management services.
We combine decades of global experience with a new generation of service technology — giving clients a platform-first, outcome-driven model that adapts to how businesses really operate today.
Our Story
Appstrato was founded by Steven Davison, a recognised leader in the ITAM industry with over 25 years of experience. From writing global standards and delivering 1,000+ audits, to building and selling enterprise platforms — including SAMSentry, acquired by SoftwareONE — our roots are deep in software & hardware governance, cost optimisation, and service innovation.
We’ve seen first-hand how bloated, rigid, and slow traditional ITAM services can be. That’s why we’ve built something different.
What We Do
We offer ad hoc and Fractional Resource for:
IT Asset Management (ITAM)
SaaS & Software Cost Optimisation
FinOps and Cloud Spend Control
License Compliance & Audit Defence
Our key differentiator? Total flexibility.
Clients aren’t locked into predefined scopes or fixed deliverables. Instead, they get an adaptive resource model that allows reporting needs to shift dynamically throughout the year — whether that’s supporting an urgent Oracle audit, diving into Azure cost anomalies, or rolling up SaaS usage across departments.
This flexibility is only possible because of our proprietary service platform, which applies a layer of control and governance across all engagements. It tracks every request, allocates committed budgets, manages delivery milestones, and ensures total visibility from intake to invoicing.
No more spreadsheets. No more delays. Just clean delivery.
Who We Work With
We support enterprise clients directly, and act as a white-label delivery partner for global service providers and software resellers.
Our Mission
To become the most trusted, scalable ITAM & FinOps partner globally — blending intelligent delivery, flexible service models, and AI-enabled insights.
We’re not here to sell software audits. We’re here to help clients build cost-aware, future-ready operations — on their terms.
Ready to Take Control of SAM, ITAM & FinOps Delivery?
Start With Free Value Assessment. Or Talk to Our Team.
Trusted by Leading Companies