For High Trust Software Asset Management,
& FinOps Services
Specialist SAM and FinOps expertise focused solely on your outcomes—not vendor incentives
Team Competency
ITIL SAM Co Authored
Federation Against Software Theft Co Authored
ISO 19770-1 Quality Assurance
Built 1st FinOps Certified Review Platform
Your Partner for Software Management
Backed by founders who helped define the industry standards, Appstrato supports some of Europe’s most complex enterprises with genuinely independent expertise—meeting the market’s 2025 demand for high-trust, vendor-neutral services
100 % Independent
We can provision software licence and contract services with zero conflict as we have no associations with software publishers, neither are we wholly or partly owned by a software reseller.
Big Four Partner Model & Service Platform
To make sure you only ever get the A team on your projects we have an internal Partner model that is supported by our own scheduling and service platform. The net result… the best resource, available when you need it, fully automated.
Founder Strength
Our Founders have been in the SAM sector for over 25 years and have been involved (authoring, quality & exam board duties, certified technologies) in all four major standards (Federation Against Software Theft, ITIL SAM, ISO 19770-1, & FinOps).
Why We
Exist
IT Teams have been under funded & resourced in the SAM space for over 20 years.
With 5–25% of IT spend often wasted on unused tools and inflated cloud bills, organisations are losing control of rapidly expanding SaaS estates.
As global IT spend surges past $5.6 trillion, IT teams need help regaining visibility, efficiency, and value.
Software, SaaS and cloud contracts are rising by 20–50% annually. Software management is paramount to any size business.
Software license complexity is now a real problem regardless of the size of your IT estate. With recent publisher AI updates, all organisations must manage the associated costs.
SaaS sprawl is real—and it’s now one of the biggest drivers of shadow IT across organisations.
Why Choose Appstrato
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Founder representation on ITIL SAM, ISO, FAST and Microsoft Global SAM Programme
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100% Independent licence advice with 0% conflict, no associations with software publishers
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Big four partner model to attract & keep the best global talent
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Global reach using bespoke service platform for fractional and support services
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Strongest software compliance background – 100% Compliance on key vendors guaranteed and underwritten
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Leading cost take out services – all fees returned if targets not achieved
Our
Approach
A proven three-step methodology that delivers results
01
Discovery & Value Assessment
We do things differently at Appstrato – We don’t look to sell a technology solution or a managed service as our first port of call. We detail where there are cost savings, gaps in process, opportunities to cut wasted budget, or simply ways to support your internal SAM team.
02
Act, Design & Build
Once we have established a detailed picture of your estate and what you will truly benefit from we can execute on tactical projects and also help you design and build for a better future. Fundamentally this is about putting you back in control.
03
Handover, Support or Manage
Not every organisation requires ongoing support, most of our work is about mobilising internal SAM teams. So our focus is on how we help the client take over live operations. Where we are required on an ongoing basis we can provision support services.