Management &
Commercial Optimisation Services
Specialist SAM and FinOps expertise focused solely on delivering measurable commercial outcomes
Team Competency
Co Authored ITIL SAM
Co Authored Federation Against Software Theft
ISO 19770-1 Quality Assurance Pre Launch
Built 1st FinOps Certified Review Platform
Your Partner for Software Management
Led by industry practitioners with deep SAM and FinOps experience, Appstrato supports complex organisations across Europe with independent, commercially focused optimisation services.
Independent Perspective
We provide independent Microsoft licensing optimisation insights and work in collaboration with your current CSP or reseller to ensure recommendations are practical and commercially aligned.
Big Four Partner Model & Service Platform
To make sure you only ever get the A team on your projects we have an internal Partner model that is supported by our own scheduling and service platform. The net result… the best resource, available when you need it, fully automated.
Founder Strength
Our Founders have been in the SAM sector for over 25 years and have been involved (authoring, quality & exam board duties, certified technologies) in all four major standards (Federation Against Software Theft, ITIL SAM, ISO 19770-1, & FinOps).
Why We
Exist
IT Teams have been under funded & resourced in the SAM space for over 20 years.
With 5–25% of IT spend often wasted on unused tools and inflated cloud bills, organisations are losing control of rapidly expanding SaaS estates.
As global IT spend surges past $5.6 trillion, IT teams need help regaining visibility, efficiency, and value.
Software, SaaS and cloud contracts are rising by 20–50% annually. Software management is paramount to any size business.
Software license complexity is now a real problem regardless of the size of your IT estate. With recent publisher AI updates, all organisations must manage the associated costs.
AI & SaaS sprawl is real—and it’s now one of the biggest drivers of shadow IT across organisations.
Why Choose Appstrato
Independent, Objective Advisory
We provide commercially focused licence advice, operating independently while working collaboratively with your existing technology partners.
Senior-Led Delivery Model
A partner-led approach designed to attract and retain experienced global SAM and FinOps professionals.
Global Capability
International reach supported by a structured service platform for fractional, advisory and ongoing support services.
Proven Compliance Expertise
Deep experience across major software vendors, delivering structured compliance and governance programmes with measurable outcomes.
Performance-Aligned Commercials
Cost optimisation engagements aligned to agreed targets, with fee structures designed to reflect delivered results.
Our
Approach
A structured, platform-enabled methodology that delivers measurable results
01
Visibility & Baseline (Pulse365)
Every engagement begins with structured visibility. Using Pulse365, we establish a clear financial and compliance baseline across your software estate — identifying cost exposure, optimisation opportunities and governance gaps with speed and precision.
02
Act, Design & Build
Once we have established a detailed picture of your estate and what you will truly benefit from we can execute on tactical projects and also help you design and build for a better future. Fundamentally this is about putting you back in control.
03
Handover, Support or Manage
Not every organisation requires ongoing support, most of our work is about mobilising internal SAM teams. So our focus is on how we help the client take over live operations. Where we are required on an ongoing basis we can provision support services.