Who are we & why?

Appstrato founders Steven Davison and Ian Dunn firmly believe that there are easier ways for companies to manage the cost and licensing associated with software. Digital transformation has enabled many software resellers to look inwards at their own reporting capabilities.

Both founders have previously experienced success with their own respective software management businesses. Building and eventually selling their companies to well known global companies (McAfee Corp, Ivanti Corp & SoftwareONE AG Holding Grp).

However despite the joint success both Ian and Steven felt that the software management industry needed a fresh perspective. Cloud computing and SaaS software added complexity and a shift in accountability from publisher to end user. There needed to be a bigger focus from IT resellers and the recording of licence data at point of entry i.e. purchase of software.

So…. where does Appstrato fit in to the market now? Ian and Steven decided to take a previously built SAM  platform that they had used to deliver over 450 software audits globally between 2011 – 2019 and work closely with the IT reseller community. So far the results have been nothing short of amazing….

Appstrato is proud to be in the Microsoft for Startups Founders Hub.

We want to use our skills and expertise to support the environment and help with social and governance led initiatives. So, to put purpose behind our profits each year we let our staff decide on an initiative in Catch22 and make a contribution.

We do not believe in grand virtue signalling on social media but we will happily disclose our work with Catch22 to any clients that want to know a little more about what we do. From time to time, and with our clients permission we will also take a small percentage of the savings we make for our clients and contribute to a client’s chosen charity.

Catch22 is a social business, a not for profit business with a social mission which operates in the United Kingdom (England and Wales). Catch22 can trace its roots back 229 years, to the formation of The Philanthropic Society in 1788. Catch22 designs and delivers services that build resilience and aspiration in people and communities.

For more information please visit: https://www.catch-22.org.uk


Address: 20-22 Wenlock Road, London, N1 7GU

Email: info@appstrato.com