Who are we & why?

Software asset management is growing in importance; cloud, SaaS and digital transformation are adding new layers of complexity to how companies manage software.

Appstrato founder Steven Davison had previously experienced success with his own software management businesses; Infraware. Building and eventually selling to SoftwareONE AG Holding Grp. During this time, Steven and his team worked with over 860 companies globally. Delivering software audits and conducting SAM maturity assessments. Throughout the 10 years there were a number of common threads that hindered an end users chances of successfully managing its software portfolio:

  • SAM technology did not guarantee success
  • Managed services often failed due to misalignment of data
  • SAM ITIL model was flawed
  • Procurement often left to pick up compliance projects

The Appstrato management team who all came from Infraware have now taken all of their learnings and created a new set of services, along with a new approach to software asset management that incorporates cloud, SaaS and digital transformation.

At Appstrato we have a number of principle beliefs:

  • Cost reduction and control must be front and centre of all work
  • No savings – no fee charge model
  • A Target Operating Model must be designed and built prior to any managed services
  • Existing SAM technologies should be employed where possible

Appstrato is proud to be in the Microsoft for Startups Founders Hub, blending existing SAM technologies with AI and blockchain platforms.

Software management is rewarding in its own sense but as a business we wanted use our cost saving skills to help others less fortunate. The software industry is colossal and grows every year. To put purpose behind our work we take a small percentage of profit from every project and place back into our clients local area.

In addition we also work with our chosen charity, Catch22. Catch22 does some amazing work across a whole host of areas, but we also liked the fact that its name had so much in common with the software management industry….

Catch22 is a social business, a not for profit business with a social mission which operates in the United Kingdom (England and Wales). Catch22 can trace its roots back 229 years, to the formation of The Philanthropic Society in 1788. Catch22 designs and delivers services that build resilience and aspiration in people and communities.

For more information please visit: https://www.catch-22.org.uk


Address: 20-22 Wenlock Road, London, N1 7GU

Email: info@appstrato.com