Adobe Introduces Content Authenticity Web App to Protect Creators

Adobe has launched a free web app that allows creators to attach Content Credentials to their digital work, providing protection and attribution. This tool helps prevent unauthorized use and ensures recognition, with features to opt out of generative AI training. The app integrates with Adobe Creative Cloud tools and offers durable, verifiable content metadata throughout a digital asset’s lifecycle. A public beta will be available in early 2025.

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