Empowering Smarter Delivery in ITAM & FinOps

Our Vision

At Appstrato, we believe the future of ITAM and FinOps is independent, intelligent, and client-first. The old reseller-led model is broken — their incentives were never aligned with yours. Our vision is to replace it with a new wave of cost governance, powered by AI, automation, and specialist expertise. We exist to give every organisation the confidence that their software and cloud investments are optimised, compliant, and fully under their control.

Who We Are

Appstrato was founded to challenge the conflicted, outdated approach to software asset management and cloud cost control. Unlike many providers, we are fully independent — not owned by resellers or publishers — so our only focus is delivering results for our clients.

We bring together strategic oversight, flexible delivery, and platform-powered expertise to help clients tackle their biggest pain points — from Microsoft, Oracle, IBM, and SAP renewals to high-stakes compliance challenges. Our model blends advisory depth with on-demand execution, giving clients access to the right expertise exactly when they need it.

How We’re Different

We’ve built in-house technologies with AI wrappers that automate the heavy lifting of cost and compliance management. These tools deliver the same core capabilities as enterprise platforms — discovery, optimisation, compliance reporting — but at a fraction of the cost.

Combined with our flexible service platform and expert team, we bring all the core elements of SAM and cloud cost management under one roof: technology, services, and advisory, seamlessly integrated. This unique model means we can deliver sharper results, faster, and at lower cost than traditional providers.

Our Technology

Tech-Enabled. Cost-Effective. Built for Results.
Our proprietary platforms use AI to cut through licensing and cloud complexity. They power proactive audit defence, contract intelligence, and continuous cost optimisation — giving clients transparency and control that reseller-driven models simply cannot match.

The Result

This isn’t business as usual — it’s a new way forward. By ripping up the old rule book, Appstrato helps clients:

• Cut costs on renewals and cloud consumption.

• Stay audit-ready with proactive compliance defence.

• Gain lasting control over their software and cloud investments.

We are not here to maintain the old SAM industry model — we’re here to re-draw it.