Built on Trust & Expertise

Independent software asset management advisory supporting clear, commercially aligned outcomes.

The Story of Appstrato

Appstrato was established to provide structured, senior-led Software Asset Management and FinOps advisory services in an increasingly complex technology landscape.

With deep expertise across Microsoft licensing and broader enterprise software governance, Appstrato combines practical delivery experience with active involvement in recognised industry standards and working groups, including ITIL SAM, ISO initiatives, FAST and the Microsoft Global SAM Programme.

The organisation was founded on a simple principle: effective SAM and optimisation require objective analysis, commercial clarity and experienced judgement. As software estates expand and licensing models evolve — particularly with the rapid advancement of AI-driven services — organisations require structured insight to make informed, confident decisions.

Appstrato supports complex European enterprises by delivering independent advisory services designed to strengthen governance, optimise software investment and improve long-term commercial control.

Our approach blends standards-driven discipline with modern analytical capability, enabling faster insight, clearer decision-making and measurable optimisation outcomes.

Our

Journey

2023

First Breakthrough Projects

Appstrato delivers its first two projects with SSE plc and AGI under the innovative “no savings – no fee” model, and becomes an official KPMG partner.

2024

Design & Build Service Delivery Platform

Launch of Appstrato’s resource and service platform, allowing clients to mix various service points under one contract. Flexible and interchangeable services, the future of SAM.

2025

SAMPulse365 Is Launched

Using our global knowledge of Microsoft licensing we build a M365 optimisation tool.

Our

Values

The principles that guide our partnership with you.

Commercial Clarity

We bring structure and transparency to complex software estates. Our work is grounded in clear analysis, recognised frameworks and measurable financial impact — helping organisations make confident, well-informed decisions.

Professional Integrity

We operate with structural independence and disciplined governance. Our recommendations are evidence-based, commercially aligned and transparently delivered — building long-term credibility with clients and partners alike.

Specialist Excellence

Software asset management is not a sideline for us — it is our core discipline. We combine deep technical expertise, standards involvement and modern optimisation tools to deliver work at the highest professional standard.

Let’s Build a Valuable Partnership

Discover how our integrated approach can bring clarity and control to your IT investments.

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