The World’s Only Independent Global SAM, ITAM, and FinOps Practice.

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Breaking away from outdated models—Appstrato delivers a faster, smarter, and more scalable way to manage software, IT assets, and cloud costs.

Why Us – “Built by Experts, Designed for the Modern Software Landscape”

Decades of Experience. Proven Leadership.

Appstrato was founded on a simple belief—there’s a better way to manage ITAM, SAM, and FinOps.

After building and selling an independent SAM company to a major software provider, our founder took on global leadership roles, later joining KPMG to work with top-tier digital transformation consultants.

Through these experiences, one challenge became clear:

❌ Independent consultancies struggled to scale.
❌ Managed service providers lacked agility.
❌ Traditional models are expensive to keep up with software & cloud cost complexities.

Recognizing the need for a truly independent, scalable, and global solution, Appstrato was created to blend deep industry expertise, rapid access to top talent, and full project execution—without vendor conflicts, inefficiencies, or outdated service contracts.

Trusted by Leading Companies

A Proven Three-Stage Approach – Fully Underwritten for Maximum Value

Value Assessment – 100% Independent Analysis

Our in-house team conducts a deep-dive assessment into software usage, licensing, vendor relationships, and governance—without vendor bias.

✔ Identify cost-saving opportunities
✔ Optimize licensing models & governance
✔ Define a 12-month roadmap for efficiency

💡 No upfront long commitment. No risk. Just real insights.

Cost Take-Out Project – Immediate Savings

A high-impact phase focused entirely on reducing the software budget—without disrupting operations.

✔ Eliminate redundant & underutilized licenses
✔ Optimize contracts & drive down unnecessary costs
✔ Ensure every pound saved is measured against our fees

💰 Clients only pay when we deliver measurable savings.

Ongoing Services & Capability Building – The Future-Proof Approach

For businesses needing long-term support, we provide:

✔ On-Demand Expert Access
✔ Rolling Monthly Services
✔ Fractional ITAM/FinOps Managers

📈 A flexible, expert-driven model—without the rigid costs of traditional managed services.

A Smarter, Faster, and More Cost-Effective Model

A proven three-stage approach

Instant access to top-tier specialists

Full project delivery & execution

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Our Case Studies

Accelerating ITAM assessment process for KPMG UK

We partnered with KPMG UK to transform how they assess customers’ IT Asset Management (ITAM) needs. Using our expertise, we created a tailored Software Management Survey and a supporting app to digitize their review processes. The app streamlined data collection, recorded key findings, and accelerated assessments by 68%. It identified priorities, gaps, and opportunities across governance, compliance, tools, and optimization for on-premises, SaaS, and cloud solutions. This empowered KPMG to deliver precise recommendations, enhancing their ITAM services and client value.

Achieving 15% reduction in annual software costs for Allianz Group

With over 100,000 seats and a complex ecosystem of more than 500 external vendors, Allianz Group partnered with Appstrato on a strategic initiative to optimize software spending (Cost Take-out) and enhance their ITAM and FinOps frameworks. The engagement began with a SAM value assessment to establish a baseline, followed by a detailed gap analysis to uncover inefficiencies and identify cost take-out (CTO) opportunities. These efforts culminated in a 15% reduction in annual software expenditures, with the most significant savings achieved in Microsoft, Adobe, and VMware costs.

Driving £7M in Software Cost Savings & Operational Efficiency for SSE with On-Demand Expertise

Scottish Southern Energy (SSE) partnered with Appstrato to identify software cost-saving opportunities while building a sustainable and robust SAM Target Operating Model. Within just six months, Appstrato’s specialized resources uncovered over £7 million in potential software savings through license optimization and compliance improvements. As SSE’s needs evolved, Appstrato’s flexible resourcing model seamlessly adapted to support their BAU operations, augmenting their existing team with on-demand expertise. This agile approach ensured that SSE not only achieved substantial cost savings but also strengthened its SAM processes for long-term efficiency and compliance. The collaboration demonstrated the power of Appstrato’s adaptable resource model, providing immediate financial impact and ongoing operational support tailored to SSE’s needs.

Looking for the Right Expertise to Optimize your IT spend?

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On-Demand Specialists

Cost-Effective Approach

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Trusted by Leading Companies