Global Resource & Delivery Program for SAM, ITAM, FinOps & IT Procurement.

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Breaking away from outdated models—Appstrato delivers a faster, smarter, and more scalable way to manage software, IT assets, and cloud costs.

Why Us – “Built by Experts, Designed for the Modern Software & Cloud Landscape”

Supporting Internal SAM, ITAM, FinOps & IT Procurement Teams.

Appstrato was founded on a simple belief—Internal teams are under resourced and need access to flexible support. 

After 25 years in SAM, ITAM, and FinOps, one thing’s clear: the people managing software and cloud costs are overwhelmed and under-supported. I’ve helped shape many of the standards the industry relies on, but even the best frameworks can’t fix the fact that most teams are spread too thin. Expectations are sky-high, but resources? Not so much. And when mistakes happen, the cost isn’t just stress—it’s wasted budget.

Appstrato was built to change that. We give companies instant access to expert resources through a flexible subscription model—no delays, no bloated consultancy fees, just the help you need, when you need it. Whether you’re navigating audits, chasing SaaS sprawl, or trying to get control of spend, we’ve got the talent to plug straight in.

This platform exists because SAM and FinOps pros shouldn’t have to do everything, all the time, with nothing. They need backup. Appstrato is that backup.

Steve Davison CEO

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